About Data2Action


About Us

With over 75 years in senior leadership roles, we are hands on experts in the exploitation of data driven improvements that delivers commercial advantage.

From managing GDPR and Information Security to creating and implementing data strategies, everything we do is driven by our promise to deliver a bankable return on investment.

Our senior team have a wealth of operational experience so you can use our specialist strategy, planning and implementation knowledge to exploit data driven insights and analysis.

Why are we different?

Independent of software alliances and academic dogma we are business focused and able to deliver the best results possible.

As experienced Business Leaders, we understand how data can be used to drive real, tangible value giving owners significant return on their investment. We offer essential Data Compliance Products and Insight and Analysis services. We aim to build customer value while mitigating and managing ongoing data privacy, protection and risk.

All our work is fuelled by outcomes that deliver a bankable return on investment.

Meet key members of our team

Sarah Burns
Director and Co-Founder

An MBA qualified strategic leader, Sarah’s professional career has been committed to designing and executing Strategic Operational Plans, Digital Transformation Programmes and specialising in Cultural change. Commercially focussed, with a strong EQ, Sarah balances the Customer, People and Business needs and applies a practical approach to execute change and optimise benefits.

Jason Turner
Director and Co-Founder

Jason is a vision-led, action-orientated strategist with an operational focus that is built on people, process, data and technology development. With a background in finance, telecoms and retail, Jason is a seasoned Operations Director and Privacy practitioner and has led and delivered many transformational change programmes and helped businesses improve bottom line performance and effectively manage emerging Data Privacy risks.

Karen Latimer
Data Protection and Regulatory Consultant

Karen has over 20 years senior level experience in the field of information security and governance. As an ISO 27001 accredited lead auditor, Karen has worked with both local and national organisations and has spent her career leading multiple, high profiled data, information security and cyber security change and compliance programmes. Karen brings an acute understanding of IT infrastructure and solutions and works seamlessly with clients to identify opportunities for improvement whilst ensuring changes are delivered to the highest security and regulatory standards.

Aimee Laird
Data and Insight Manager

Aimee has an extensive background in data insight and analytics. An advanced Microsoft POWER BI practitioner, Aimee has significant expertise in data management, modelling and visualisation and has been responsible for building and developing long term digital and data solutions for businesses over the past 5 years. Aimee has a background in system development, Ecommerce platforms, system administration and delivering IT change.

Chris Curson
Data Protection and Regulatory Consultant

A family man, Chris has worked in financial services for over 30 years, and acts as our ‘inhouse’ regulatory specialist. A former DPO, Chris has provided advice and support to some of the UK’s most recognisable brands. Chris has a detailed knowledge and awareness of regulatory compliance, risk, governance and assurance strategies and is particularly conversant with FCA and Data Privacy legislation.

Dyfrig Jenkins
Strategic Learning and Development Consultant

Dyfrig Jenkins has over 20 years’ experience in people management and development, has led, designed and facilitated apprentice, graduate, employee, management, leadership and organisational development initiatives for highly commercial international organisations with diverse cultures such as Thomas Cook, Barclaycard and the BGL Group, incorporating its most well-known brand comparethemarket.com.

Scott Elwin
Data and Insight Executive

Scott is a Business with International Management graduate from Northumbria University and in this has experience in managing, interpreting, and presenting data in order to help maximise efficiencies within a business. Competent using Microsoft Power BI, customer relationship management tools, and different database management tools to help analyse data sets in order to meet clients’ needs. Constantly learning and developing expertise to offer a greater service proposition.